About
Our Story
- TRANS was started in 1970 in Gaborone. From humble beginnings, TRANS has grown into a leading wholesaler and distributor for FMCG products in Botswana.
- TRANS is a founding member of the voluntary buying group ‘UMS’, which is based in South Africa.
- TRANS stores are stocked with approximately 15,000 line items for the convenience of resellers and consumers.
- Today TRANS has a presence in 14 locations and 21 outlets, employing in excess of 1,000 citizens. TRANS is a household name in Botswana.
Our Vision
An innovative and trusted shopping destination for Batswana.
Our Positioning
A Tried, Tested and Trusted local brand giving individuals and groups value in quality products through genuine and friendly service.
Our Value Proposition
Great value for our customer, more choice for everyone.
Our Values
TRUST: Reliability & Consistency in delivering every promise.
VALUE: Selfless in serving our customers by giving value.
EMPATHY: Considerate about our customer’s and community’s needs.